In a changing retail landscape, companies like Walmart, Target and Kroger are transforming the way stores affect customers’ engagement. That said, in investing in in-store digital display networks, these companies are mutually adding to customers in the store and unlocking success revenue streams. For small and medium retailers, the message is clear: it’s time to go with the flow with the digital shift. Tools like SignStream. net gives you the easiest and most affordable way to get your network up and running.
Walmart raised the bar with its retail media network.
The company has installed more than 170,000 digital screens across 4,700 stores, allowing it to “own” in-store real estate and serve hyper-targeted ads at key moments along the path to purchase. These ads help sell products in the short-term, and also help pump up revenues from the other side by offering ad space in-store to brands.
Target, for example, has also utilized interactive displays to craft a customized shopping journey, complete with dynamic promotions based on unique customer demographics. The retailer is also experimenting with advanced technology such as facial detection to help further hone its targeting capabilities.
Ride the Retail Media Bandwagon
Other companies, including Kroger and Albertsons, are also in the retail media game. Kroger’s Precision Marketing applies customer data to serve targeted ads at both in-store and online on the Kroger platform, while Albertsons presses on with its expanded Albertsons Media Collective after halting merger negotiations with Kroger. Even regional chains, like Hy-Vee, are incorporating state-of-the-art technology from Samsung to bring dynamic displays to the store.
These investments aren’t just a matter of shiny tech; it’s about keeping up in a competitive market. Store digital networks improve customer engagement, increase sales and generate new revenue streams through ad space monetization.
Why Other Retailers Should Follow Suit
You might figure these advances are only for have-deep-pockets retail behemoths, but nothing could be further from the truth. Emergence of platforms like SignStream net is balancing the field, allowing companies of all sizes to take advantage of in-store digital networks. Here’s why even the smaller retailers should step up now:
Enhanced Customer Experience
It is not all selling, digital displays connect. Retaining customers is essential for any business, and AR can play a significant role in developing a loyal customer base through active visuals, instant promotions, and personalized material to encourage remarkable experiences.
Increased Revenue Potential
Like Walmart, you can make a business from your screens by leasing ad space to partner brands. This comes as another source of revenue, without ties to product sales.
Operational Efficiency
Manual scrolling becomes obsolete with digital displays. Content such as promotions, menus, and announcements can be remotely and instantaneously updated, ensuring consistency and time-savings.
Competitive Edge
Now that customers have more and more sensory overload, an integrated in-store network with your product will not only serve their needs, but it will also help you stand out from the competition, reinforcing your place as a modern and innovative brand.
Why Choose SignStream.net?
SignStream. net also provides a solution for setting up your in-store digital display network, whether you need the solution for multiple screens or multi-locations. SignStream. net offers an inexpensive scalable platform that gives you:
Easy setup and maintenance
Hardware agnostic cloud services
Solid content management tools
Measurements & Analytic to Track Performance & ROI
Conclusion: We Must Act Now
Retail media networks have gone from nice to have to must-have. As giants like Walmart and Target have shown, the stores of tomorrow will attach to in-store digital networks that dwarf these solutions with potential and promise — and leave smaller retailers with a ton to lose if they don’t adapt. Platforms like SignStream. net enable cost and complexity to no longer be prohibitive to entry.
The digital revolution is already upon us. Will your company be in it?
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