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Atlanta Hawks’ HR Playbook: Simple Tech, Big Engagement

Updated: Jan 26, 2022

The Atlanta Hawks’ Guest Experience Team was struggling to find an easy way to communicate with all its team members; they needed an easy way to get their message on their TV screens without the IT department.

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The Hawks Guest Experience team is always on the move at State Farm Arena in Atlanta, creating awesome experiences for fans — not sitting at a computer waiting for instructions...

So the Hawks partnered with Sign Stream to create their very own TV channel.

With quick and easy setup, they had updated TV displays in the arena’s break rooms and hallways in minutes — resulting in more knowledgeable, more engaged employees.

The Atlanta Hawks’ Needed to Reach More Employees

The Hawks’ Guest Experience Team was looking for creative technology to reach their team. But they wanted it to be simple - they could not rely on the IT team every time they needed to get out a new message. Those guys already stayed plenty busy solving business problems and building gameday solutions. And the HR department didn’t need a complex solution like the displays around the arena. They wanted something simple and that they could manage on thier own. The answer — by DKS Design.

Sign Stream Gave the Hawks a Simple & Robust Tech Solution

The top reason the Guest Experience Team leaders loved Sign Stream: ease of use. Sign-up was simple and free, and the Sign Stream team quickly answered their questions and walked them thru every step of the way.

They were able to get everything up and running in just a few clicks:

  • The HR team created their branded TV channel at

  • They downloaded the Sign Stream app to their Smart TVs around the employee area around the arena.

  • Then they entered their channel’s name and clicked Go.

Just like that, their custom content was instantly available on the TVs throughout the arena’s break rooms and hallways.

When they wanted to swap out their messaging, there was no need to call and wait on IT. They could update anytime, anywhere. Sign Stream is the perfect self-service solution for the Hawks’ human resources professionals.

How the Hawks Increased Employee Engagement with Sign Stream

When you’re working to improve your company culture, every opinion counts. But getting employees to take a survey can be tricky. To encourage employee engagement, the Atlanta Hawks used Sign Stream’s QR code capabilities. By adding scannable codes to their TV messages, polls and surveys were continuously being offered and taken by their employees.

To boost engagement even more, Hawks’ HR launched a company-wide contest to encourage employees to use integrated QR codes. For every form submitted, the employee was entered into the contest.

With the help of easy-to-find messaging and gamified engagement, employee survey numbers shot up. And when new winners were announced on their branded TV channel, it encouraged even more employees to participate.

This easy-to-use application is exactly what the Hawks’ HR department needed to engage their employees and bring them their best working experience.

Why Sign Stream Works

Sign Stream takes your branded messaging and displays it front and center on multiple screens simultaneously. Employees and customers are already drawn to screens — it’s where most people get their information. With custom, creative campaigns, your messages can catch and hold their attention.

Even better, Sign Stream offers truly engaging content. Easy to set up, integrated QR codes invite employees or customers to take immediate action. Open your dashboard and use systems already in place for special coupons or to run a giveaway. Or take a page out of the Hawks’ playbook and create a competitive game out of previously boring employee surveys.

Boost Engagement and Drive Sales With!

If you’re looking for a more effective way to communicate with your employees and customers, create a free account today! Our team is ready to help you set up your own, branded TV channel. Not sure what to display? We can help you come up with a strategy & create custom, eye-catching content and templates for your business. Discover how you can keep your viewers engaged and promote your services across our local network — Book a Live Demo Today.

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