top of page
All Posts


Measure Screen Performance: Pilot With a Control, Scale to Audits
Measure impressions, dwell time, proof of play, and outcomes with a controlled pilot, then scale reporting against MRC, IAB, and OAAA standards.
sbgerus
11 hours ago9 min read


A/B Testing Digital Signage Content: Stop Guessing at Sample Size
Learn to choose a primary KPI, size a valid in store screen test, track sales or QR scans, and avoid misleading results from early peeking as you scale.
sbgerus
1 day ago10 min read


QR Code Size for TV: 300 Pixels Can Fall Short at 10 Feet
Find TV QR code pixel and centimeter targets for 1080p and 4K, apply the 10:1 viewing rule, and check placement, screen time, contrast, and scan quality.
sbgerus
2 days ago9 min read


Install to Live Country Club Lobby Displays: Pilot 1–3 Screens Fast
Operator playbook to install and launch country club lobby displays. Covers hardware, ADA content, sponsorship revenue tactics and a 30/90-day launch...
sbgerus
3 days ago9 min read


Change Prices on Screens in Real Time With Preview and Rollback for Operators
Operators: update menu prices from the cloud, edit live or schedule, preview and roll back changes, test legibility, and measure sales impact.
sbgerus
4 days ago7 min read


12 Week Launch for Operators to Sell Ad Space, IAB and MRC Compliant
Operator first playbook to sell ad space on screens with pricing templates, IAB and MRC backed measurement, and a 12 week SignStream launch.
sbgerus
5 days ago10 min read


Avoid Downtime: 6 Phase CMS Migration for Operators with SignStream
Six phase playbook to migrate your digital signage CMS without downtime. Start with a 10% pilot, run systems parallel, plan per wave rollbacks, or use...
sbgerus
6 days ago8 min read


Retailers: Turn Digital Signage Into Retail Media (8.1% Avg Lift)
Decide when to run digital signage or build retail media. Use IAB measurement, a 5–10 store pilot checklist, and a SignStream case to monetize screens.
sbgerus
Oct 58 min read


Designers: Use the ITU 1 Arc Minute Rule to Pick Signage Resolution
Standards-first resolution advice for designers and installers. Use the ITU 1 arc minute viewing test, EBU safe areas, export presets, and a SignStream...
sbgerus
Oct 38 min read


10 Minute Daily Screen Maintenance Checklist for Signage Managers
Signage managers: an audit-ready, 10-minute daily checklist. Run six quick checks, follow manufacturer cautions for firmware and dehumidification, and...
sbgerus
Oct 28 min read


Operators: Let One Person Run Non Technical Digital Signage Without IT
Practical steps non technical teams can use to set up, update, and troubleshoot digital signage. Start with one pilot screen, test publish for five...
sbgerus
Oct 29 min read


Signage Planners: Test Viewing Distance with AVIXA DISCAS First
Use AVIXA DISCAS math and simple distance bands to size screens, then validate with a worst case content test on site before you buy.
sbgerus
Oct 17 min read


Deploy Google TV Digital Signage for Business, SignStream from $10
Turn Google TV into business signage. Test auto launch, lock task, orientation, and network. Scale with SignStream from $10 per channel.
sbgerus
Sep 297 min read


Stop Reprinting, Marketers and Operators: Dynamic or Static QR Codes
Decide whether dynamic or static QR codes suit your screens. A practical checklist on editability, analytics, reprint cost, deployment steps, and...
sbgerus
Sep 298 min read


11 Research Backed Digital Signage Rules for Internal Comms and HR
11 research backed rules to make digital signage work for employee communication. Covers EAST messaging, placement, scheduling, and simple metrics to...
sbgerus
Sep 278 min read


Make Place Based Ad Networks Measurable: Programmatic Steps for Marketers
Programmatic place-based ad networks use OAAA and Geopath measurement to deliver venue-specific, measurable exposure. Learn how marketers can build and...
sbgerus
Sep 2611 min read


Managers: 40 Minute Audit to Fix Digital Signage Channels
Operational guide for managers to set up, audit, and organize digital signage channels. Map UI settings to results with a 40 minute audit.
sbgerus
Sep 258 min read


Managers: Implement Digital Signage in 1–2 Hours, Plan ADA and ROI
Manager focused plan to implement digital signage: pre-launch checklist, ADA and WCAG tips, ROI measures, and steps to get one screen live in 1–2 hours.
sbgerus
Sep 249 min read


Workplace Digital Signage Benefits List for 2026
Discover the extensive workplace digital signage benefits list for 2026. Enhance communication, boost engagement, and improve message recall!
sbgerus
Sep 249 min read


How Screen Partnerships Work Between Businesses
Discover how screen partnerships work between businesses to boost reach and revenue, leveraging shared digital signage for mutual success.
sbgerus
Sep 247 min read
bottom of page
